A light-hearted brand identity for this craft brewery’s exclusive club of supporters. Style inspired by the bold-colored playfulness of their can art. (Ultimately this didn’t make the final logo cut, but I built out a few elements to show its potential.)
![](https://cdn.myportfolio.com/cafdc3b98eb4a5b4c858cf8430b3590a/7ccae182-76a1-4082-acb3-94fc475c9607_rw_1920.png?h=c67feb9e50640d87a9bec83a9dab1c4e)
![](https://cdn.myportfolio.com/cafdc3b98eb4a5b4c858cf8430b3590a/db2a15ea-634d-49bf-99f4-1f1bab9bf150_rw_1920.jpg?h=e40c8f84bed8cc3901128dd4b6840502)
![](https://cdn.myportfolio.com/cafdc3b98eb4a5b4c858cf8430b3590a/7c01ab45-e6fd-4a28-841f-2d4c58e7b5b2_rw_1920.png?h=7d4457c303d3f0b6f18937a0155da2c9)
This is the final logo they chose, and it's been working great for them.
![](https://cdn.myportfolio.com/cafdc3b98eb4a5b4c858cf8430b3590a/a3d566dc-39be-4907-a39c-94b69d5b30fb_rw_1920.jpg?h=186a4e8d8ac48959f780a41a99749d61)